INTRODUCTION TO DIGITAL MARKETING
The course will provide students with a comprehensive overview of digital marketing, highlighting essential strategies implemented through online platforms. While traditional marketing methods remain relevant, businesses are increasingly embracing digital tactics like search engine optimization and social media marketing. These digital tools consider the customer's purchasing journey and decision-making process. We therefore teach our students to grasp digital marketing strategies and become acquainted with the technologies that support them. Moreover, the course emphasizes on creating compelling content that engages consumers and enables companies to stand out in competitive market landscapes.
Course Content
• Digital Marketing Environment
• Introduction To Social Media Marketing (SMM)
• Introduction To Content Marketing/SEOs.